Thanks for those comments, Greg!
I thought i'd try your procedure. I did....deActivate, then logged back into Netflix as per those linked instructions. Unfortunately for me, I still get the 'not able to play at this time' message. For my TV, it updated from 1031.4 to 1033.1 the other day....still no luck.
I'll probably do some more 'resets' and 'reinstallation' of apps when i get motivated to try again....sometimes you just have to be tenacious with computer problems to beat them.
Oh well, at least knowing that some people are getting their service back is encouraging!!
Good going.
